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Limitations on Shopify: What You Need to Know

July 9, 2024

Limitations on Shopify: What You Need to Know

Shopify is a powerful e-commerce platform that has empowered countless businesses to establish and grow their online presence. With its user-friendly interface, extensive app store, and robust support, it’s no wonder that Shopify is a popular choice for entrepreneurs worldwide. However, like any platform, Shopify comes with its limitations. In this blog post, we’ll explore some of the key constraints that users might encounter when using Shopify.

1. Transaction Fees

One of the primary limitations on Shopify is its transaction fees. If you’re not using Shopify Payments (Shopify’s in-house payment processor), you’ll be subject to additional transaction fees on top of the fees charged by your payment gateway. This can add up quickly, especially for high-volume stores. While Shopify Payments eliminates these additional fees, it might not be available in all countries, forcing some merchants to incur extra costs.

2. Customization Constraints

Shopify is known for its ease of use, but this simplicity can come at the cost of flexibility. While the platform offers a range of themes and customization options, users with specific needs might find it challenging to implement highly customized features without diving into Liquid, Shopify’s templating language. For extensive customizations, hiring a developer with Shopify expertise might be necessary, which can increase costs.

3. Limited Scalability for Large Enterprises

For small to medium-sized businesses, Shopify is often more than sufficient. However, larger enterprises with complex needs might find Shopify’s scalability somewhat limiting. Shopify Plus, the enterprise version of Shopify, does offer enhanced features and support, but it still might not match the flexibility and customization options provided by more specialized or self-hosted solutions like Magento or WooCommerce.

4. Restricted Content Management

While Shopify does include a basic blogging feature, it’s not as robust as dedicated content management systems (CMS) like WordPress. This limitation can be a drawback for businesses that rely heavily on content marketing. Advanced blogging features, SEO tools, and content organization capabilities are somewhat restricted, potentially impacting your content strategy and search engine rankings.

5. App Dependency

Shopify’s App Store is one of its greatest strengths, providing a wide range of plugins and extensions to enhance your store’s functionality. However, this can also be a limitation. Relying heavily on third-party apps can lead to compatibility issues, increased costs, and dependency on external developers. Furthermore, managing multiple apps can complicate your store’s backend, potentially affecting performance and user experience.

6. SEO Limitations

Shopify offers basic SEO features, but it doesn’t provide the same level of control as some other platforms. For instance, URL structure is not fully customizable, and there are limitations on how you can handle redirects and canonical tags. While these limitations might not be significant for small stores, they can impact larger sites or those with specific SEO strategies.

7. Complex Inventory Management

Shopify’s inventory management system is suitable for many businesses, but it can be cumbersome for stores with large or complex inventories. Features like bulk editing, product variant management, and advanced reporting are somewhat limited compared to dedicated inventory management systems. Businesses with extensive product catalogs might need to invest in additional apps or external solutions to manage their inventory effectively.

8. Multi-Currency and Multi-Language Support

While Shopify does support multi-currency and multi-language functionality, it’s not as seamless as some other platforms. Multi-currency support often requires using Shopify Payments and additional apps, which might not provide the best user experience. Similarly, while Shopify supports multiple languages, managing translations and ensuring a consistent user experience across different regions can be challenging.

9. Sales Commission

Shopify charges a commission on sales, which can be frustrating for merchants who already pay for their online store setup and marketing efforts. This commission is not always clearly stated in the pricing plans, leading to unexpected costs for store owners.

10. Payment Gateway Lock-In

Shopify’s payment gateway lock-in can be restrictive. Using third-party gateways often incurs additional transaction fees, which can be avoided only by using Shopify Payments. This practice limits flexibility and can create challenges for merchants.

11. Product Category Levels

Shopify does not support multi-level product categories, which can be a significant limitation for stores with extensive product catalogs. The lack of hierarchical categorization makes it difficult to organize products efficiently.

12. Mobile Shopping App

Shopify does not offer a native mobile shopping app solution, limiting store owners’ ability to provide a seamless mobile shopping experience. While third-party apps are available, they often lack customization options and can lead to a subpar user experience.

13. Returns and Refunds

Shopify’s return and refund process can be cumbersome, which can negatively impact customer satisfaction. An efficient and straightforward return policy is crucial for maintaining customer loyalty and trust.

14. Premium Support

Shopify’s support can be inconsistent. While initial support is often enthusiastic, ongoing assistance may be limited, directing merchants to forums or self-help articles instead of providing direct solutions.

15. Product Variations

Shopify limits product variations, allowing a maximum of 3 options and 100 variants per product. This constraint can be restrictive for stores with diverse product lines, requiring additional apps to manage variations effectively.


Shopify is an excellent platform for many e-commerce businesses, offering ease of use, a wide range of features, and strong support. However, it’s essential to be aware of its limitations to make an informed decision. By understanding these constraints, you can better assess whether Shopify meets your specific needs or if you might need to explore alternative solutions. Whether you’re just starting or looking to scale, weighing the pros and cons will help you choose the right platform for your business.

Posted in Shopify
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