6 Must-Have Sections for Every Shopify Store
Running a Shopify store isn’t just about listing products. To stand out and convert visitors into loyal customers, you need to build trust, offer clarity, and guide users effectively. Below are six essential sections every Shopify site should include—with examples to show you how it’s done.
💡 Good Idea: Review your store while reading this blog. If you’re missing any of these sections, now’s the time to upgrade.
1. User-Generated Content (UGC) or Social Proof
Social proof builds instant trust. You can use customer reviews, photo submissions, and testimonials to show that real people love your product.
What to include:
- Star ratings under product titles
- Customer photos and videos
- Written reviews with names or locations
💡 Good Idea: See how Pura Vida integrates reviews and customer photos beautifully on their product pages.
2. Shipping and Returns on the Product Page
Don’t make customers search for return or shipping policies. Placing this information directly on the product page increases transparency and trust.
What to include:
- Delivery time estimates
- Clear return window
- Free shipping info (if applicable)
💡 Good Idea: Check how Allbirds shows clear shipping and return info just below the “Add to Cart” button.
3. Eye-Catching Hero Banner
The hero banner is the first thing visitors see. Make it count by showcasing your most popular product or a seasonal promotion.
What to include:
- High-quality visuals
- Short and clear message
- A strong call-to-action (e.g. “Shop Now”)
💡 Good Idea: Rothy’s uses a clean hero banner with a powerful call-to-action and smooth scroll-to-shop effect.
4. Collection Descriptions
A collection without a description can feel incomplete. Adding a short paragraph helps with SEO and tells customers what to expect.
What to include:
- A summary of what’s inside
- Keywords to improve searchability
- A tone that reflects your brand voice
💡 Good Idea: See how Gymshark adds brief, effective descriptions to its collection pages.
5. Confidence-Boosting Section
This section reassures customers that buying from you is safe and smart. Include icons or text near your “Add to Cart” button.
What to include:
- Secure checkout badges
- Return guarantees
- Payment options
- “Satisfaction guaranteed” message
💡 Good Idea: Brooklinen adds “Risk-Free 365-Night Trial” and free return messages right near the purchase section.
6. Email List or Newsletter Signup
Many visitors won’t buy on their first visit—but you can keep them engaged with email marketing.
What to include:
- A simple sign-up form
- A discount or gift for joining
- A message about what they’ll receive (e.g. “Exclusive sales, new arrivals”)
💡 Good Idea: Visit Pura Vida Bracelets and scroll down to see how they capture emails with a clean, branded form and an exclusive discount offer.
Final Thoughts
Each of these sections plays a key role in building a high-converting Shopify store. They help establish trust, improve usability, and bring customers back to your site.
If you’d like help designing or implementing these sections, feel free to contact me at 📧 mangitma@gmail.com. I’d be happy to help customize your Shopify store for better performance and user experience.
💡 Good Idea: Bookmark this post and revisit your store monthly to ensure you’re using all six sections effectively.